State of App Growth Asia Pacific (APAC) Edition


What 250+ APAC Senior Mobile & Marketing Leaders Revealed – And How Enterprise App Teams Can Dominate Growth in 2025

App growth in APAC: What senior industry leaders told us



83%
of marketers lack full confidence in attributing installs to the correct source
67%
agree privacy regulations have created measurement blind spots costing real money
36%
say scaling acquisition without increasing costs is their #1 challenge


Top challenges senior leaders are tackling:
  • Scaling acquisition efficiently.
  • Attribution blind spots.
  • Privacy regulations costing real money.
  • Fragmented measurement across channels.
  • AI adoption is advancing, carefully.
  • Deep linking’s untapped potential.
Download now to find out:
  • Why 36% of senior leaders say scaling acquisition without increasing costs is their biggest challenge, and what high-performing teams are doing differently
  • How privacy regulations are creating measurement blind spots that 67% of marketers say have cost their companies real money
  • Why 83% of marketers lack full confidence in their attribution data, and which measurement approaches are gaining traction
  • Where teams are using deep linking most effectively for onboarding and ad performance, and where they’re missing retention opportunities
  • How AI adoption is advancing carefully, with end-user trust, brand safety, and workflow integration as the key barriers to unlock
  • APAC specific benchmarks on channels, unified measurement, and privacy centric solutions you won’t find anywhere else
 

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