State of App Growth: Finance Edition

App growth in financial services: What industry leaders told us

Cost pressure, attribution gaps, and privacy compliance are redefining how financial apps grow.

Financial apps operate in a high-stakes environment. Users trust them with sensitive data, make critical financial decisions, and expect experiences that feel both seamless and secure. For marketers, that means balancing acquisition efficiency with regulatory compliance, measurement accuracy with user privacy, and engagement with long-term value.

Branch partnered with GlobalSurveyz to survey financial services industry leaders — directors, VPs, and C-suite executives driving mobile strategy at companies with 500+ employees — to understand how they’re navigating this reality.

Download now to find out:

• Why 36% say scaling acquisition without increasing costs is their biggest challenge
• How privacy regulations create measurement blind spots that 70% say cost real money
• Why 81% of marketers lack full confidence in their attribution data
• Where teams use deep linking most (and where they’re missing opportunities)
• How AI adoption is advancing carefully, with trust, privacy, and workflow integration as key barriers
• Finance-specific benchmarks on channels, unified measurement, and privacy-centric solutions you won’t find anywhere else