The Middle East is a dynamic and exciting region undergoing rapid change, and nowhere is this more evident than in the sphere of digital technology and its impact on both consumers and businesses.
Digital transformation is a strategic economic necessity as countries across the region shift toward economies driven by knowledge and innovation to attract foreign investment, stimulate economic growth, and create jobs on a massive scale.
This report — based on a survey of businesses in the Kingdom of Saudi Arabia (KSA), Egypt, Kuwait, Qatar, and the United Arab Emirates (UAE) — explores the digital trends in the region, the challenges organisations face, and the opportunities for those who can execute on their digital vision.