In this episode, Parul Khanna, Chief Marketing Officer at Grandiose and Alannah Higgins, Account Executive, Emerging Enterprise at Braze explore how changing customer expectations are reshaping brand strategy, customer engagement and the evolving role of the CMO.

From AI and personalization to omnichannel experiences and WhatsApp engagement in the Middle East, they discuss how brands can build stronger customer relationships in an increasingly competitive landscape.

Watch the full episode to know

• How the CMO role is evolving.
• How AI is transforming customer engagement and personalization.
• The latest shifts in customer behavior and loyalty.
• Why authenticity and brand trust matter more than ever.
• How leading brands are using data and AI to deliver more relevant customer experiences.