Download this eBook to:

• Understand the benefits of shifting from CMPs to customizable preference centers
• Learn how to implement preference centers and best practices
• Take a closer look at the OneTrust Universal Consent & Preference Management solution

Consumers today want to be informed and empowered with options that give them full control over exactly how their personal information is used and have this explained to them in understandable terms. Preference centers step into the realms of offering customers a deeper level of choice and control over how they interact with your business, offering the customer the choice to ‘opt down’, choosing exactly what types of information they want to share and for what purposes. Download the eBook to learn more about the value of customizable preference centers.