Generative AI is emerging as the engine powering the next generation of customer experience in the Middle East. Discover how organisations across the region are adopting AI to transform customer engagement and accelerate business growth.

Martechvibe, in collaboration with Braze presents a comprehensive report exploring the rise of AI investments, adoption trends, challenges and the real impact on customer engagement. To uncover data-driven insights, we surveyed over 220 senior leaders across marketing, growth, analytics, technology, product, CRM and customer experience distilling how top brands are leveraging AI to craft experiences that are more personalised, real-time and emotionally intelligent.

Inside the report, you will learn:

• Why 100% of surveyed businesses prefer off-the-shelf AI over custom builds
• The shift to Conversational AI 2.0 where systems sense and reason, not just automate
• The core challenges: why 30% of respondents say AI still struggles with nuanced customer intent
• How organisations can move beyond automation and adopt a strategic blueprint that turns customer service from a cost centre into a growth engine

Download the full report, AI-Enabled Marketing: How AI is Elevating Customer Engagement in the Middle East today.