AI in Retail Global Report: Advancing in the Engagement Era

For this global research, now in its third year, SAP Emarsys surveyed 10,000 general respondents and 1,250 marketers. Discover their attitudes toward AI and how they’re using it in this Engagement Era, where marketers are teaming up with IT, sales, service, and other partners across the business to differentiate their brand through highly personalized customer engagement.

In this report, we dive into what’s changing in marketing, how shoppers are getting savvy with AI, and what they really think about it. We’ve also thrown in some year-over-year comparisons from 2024, plus regional breakdowns.

Here are just two gems we uncovered:

• 92% of marketers now use AI - and 64% are doubling down to boost engagement.
• 55% of consumers shop in-store, 54% via online marketplaces - it’s a hybrid world.

Get the report now get the insights you need to stay on the cutting edge of innovation!